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Title: Efficacy beliefs in third-person effects
Authors: Rosenthal, Sonny
Detenber, Benjamin H.
Rojas, Hernando
Keywords: DRNTU::Social sciences::Communication::Communication theories and models
Issue Date: 2015
Source: Rosenthal, S., Detenber, B. H., & Rojas, H. (2015). Efficacy beliefs in third-person effects. Communication research, in press.
Series/Report no.: Communication research
Abstract: People generally believe they are less susceptible than others to influences of media, and a growing body of research implicates such biased processing, or third-person perception, in public support for censorship, a type of third-person effect. The current study extends research of the third-person effect by studying two efficacy-related concepts in the context of sexual content in films. Analysis of cross-sectional data from 1,012 Singaporeans suggest that people exhibit self-other asymmetries of efficacy beliefs: They believe others are less capable than they are of self-regulation and that censorship is more effective at restricting others’ access to sexual content in films. Furthermore, the former belief was directly related to the belief that others are more susceptible to negative influence, and thus was indirectly related to support for censorship; whereas, the latter belief was directly related to support for censorship. Results may help distinguish the roles of self-regulation and government censorship as bases of local media standards.
ISSN: 0093-6502
DOI: 10.1177/0093650215570657
Rights: © 2015 The Author(s). This is the author created version of a work that has been peer reviewed and accepted for publication in Communication Research, published by SAGE Publications on behalf of The Authors. It incorporates referee’s comments but changes resulting from the publishing process, such as copyediting, structural formatting, may not be reflected in this document. The published version is available at: [].
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

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