Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10479
Title: Consumer preferences in the Singapore car industry.
Authors: Lee, Cheng Ling.
Sim, Noelle Yan Qin.
Sng, Janice Wen Jie.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2007
Abstract: Our project examines growing trends in the Singapore car industry, as well as evaluating top factors of consideration for local car buyers when it comes to purchasing a car. Identification of upcoming trends has also been done, and based on this, we came up with recommendations on strategies that car companies can adopt to become more competitive in the long run.
URI: http://hdl.handle.net/10356/10479
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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