Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/104808
Title: Trusting me, trusting you : evaluating three forms of trust on an information‐rich consumer review website
Authors: Duffy, Andrew
Keywords: Internet data
DRNTU::Social sciences::Communication
Trust
Issue Date: 2016
Source: Duffy, A. (2017). Trusting me, trusting you : evaluating three forms of trust on an information‐rich consumer review website. Journal of Consumer Behaviour, 16(3), 212-220. doi:10.1002/cb.1628
Series/Report no.: Journal of Consumer Behaviour
Abstract: When faced with a lack of information, consumers turn to trust to make a decision; but what happens to trust when individuals areconfronted with the wealth of data on the Internet? This study evaluates three forms of trust in information-abundant contexts: trust inthe site, trust in the reviewers, and a postulated third form, trust-in-self. It looks at the roles of these three forms of trust in theinformation-rich travel review website TripAdvisor. Two studies of site users, interviews (N= 30) and a survey (N= 237), found trust-in-self was highly influential in purchase decision making. Further, even with so much information, consumers sought more; the site is justone source they turn to, and they cross-check among sources. The study concludes that any trust consumers have in TripAdvisor is notso much in the reviewers or the site, but in their own selves
URI: https://hdl.handle.net/10356/104808
http://hdl.handle.net/10220/48152
ISSN: 1472-0817
DOI: 10.1002/cb.1628
Rights: © 2016 John Wiley & Sons, Ltd. This is the peer reviewed version of the following article: Duffy, A. (2017). Trusting me, trusting you : evaluating three forms of trust on an information‐rich consumer review website. Journal of Consumer Behaviour, 16(3), 212-220. doi:10.1002/cb.1628, which has been published in final form at [http://dx.doi.org/10.1002/cb.1628]. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions.
Fulltext Permission: open
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Journal Articles

Files in This Item:
File Description SizeFormat 
Trusting me trusting you - JoCB - Final.pdf203.63 kBAdobe PDFThumbnail
View/Open

SCOPUSTM   
Citations 20

3
Updated on Sep 7, 2020

PublonsTM
Citations 20

3
Updated on Mar 6, 2021

Page view(s)

108
Updated on Jul 29, 2021

Download(s) 50

25
Updated on Jul 29, 2021

Google ScholarTM

Check

Altmetric


Plumx

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.