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Title: A strategic management approach to country club management : case study on Raffles Marina Limited.
Authors: Ho, Chee Yong.
Wong, Shu Rong.
Yap, Yi Wei.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 2007
Abstract: Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the member's satisfaction, iii. how RML can use these factors to help improve their members’ satisfaction.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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