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Title: A study on employer branding for Hamilton Sundstrand Pacific Aerospace Pte Ltd.
Authors: Poi, Kok How.
Tan, Ning Jia.
Yio, Fei Zi.
Keywords: DRNTU::Business::Management::Personnel management
Issue Date: 2007
Abstract: Employer Branding has become an essential element in helping organizations to recruit and retain talents. This study details how Employer Branding can aid Hamilton Sundstrand, a global aerospace corporation, in the talent recruitment and retention efforts of its Singapore subsidiary.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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