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Title: Effects of thumbnail columnar layout variations on consumer behaviour.
Authors: Chua, Felix Kian Hong.
Chua, Rouxin.
Ng, Flora Jinyan.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2008
Abstract: The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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