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|Title:||Effects of thumbnail columnar layout variations on consumer behaviour.||Authors:||Chua, Felix Kian Hong.
Ng, Flora Jinyan.
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||2008||Abstract:||The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website||URI:||http://hdl.handle.net/10356/10514||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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