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https://hdl.handle.net/10356/10514
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Chua, Felix Kian Hong. | en_US |
dc.contributor.author | Chua, Rouxin. | en_US |
dc.contributor.author | Ng, Flora Jinyan. | en_US |
dc.date.accessioned | 2008-09-24T07:44:27Z | - |
dc.date.available | 2008-09-24T07:44:27Z | - |
dc.date.copyright | 2008 | en_US |
dc.date.issued | 2008 | - |
dc.identifier.uri | http://hdl.handle.net/10356/10514 | - |
dc.description.abstract | The study reported will explore to what extent will the changes in number of columns of thumbnails in a single page of an online retail website influence information search behaviour, perceived interest in product, website satisfaction, as well as overall perception and attitude towards website | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Business::Marketing::Consumer behavior | - |
dc.title | Effects of thumbnail columnar layout variations on consumer behaviour. | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Lam, Shun Yin | en_US |
dc.contributor.school | Nanyang Business School | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS-REPORTS_3055.pdf Restricted Access | 957.67 kB | Adobe PDF | View/Open |
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