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dc.contributor.authorAng, Amanda Hui Tingen_US
dc.contributor.authorChia, Jia Wen
dc.contributor.authorWong, Esther Shi Min
dc.description.abstractExisting research focuses on Generation C and collaborative virtual environments in the western context. This research aims to discover how the motivation to attain certain self concepts may drive Generation C members in Singapore to participate in collaborative virtual environments, with particular interest in “Second Life”. With Generation C shaping the consumption patterns in the future, this research also aims to provide marketers with insights on how to attract these consumers to join collaborative virtual environments.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology
dc.titleInsight into self concept and motivations of generation C members to participate in collaborative virtual environmentsen_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorChung, Cindy Mann Yienen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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