Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10527
Title: A study to determine the effect of mannequin type and self type on the intention to enter the store.
Authors: Heng, Evelyn Xue Ying.
Mui, Say Inn.
Wong, Hui Ren.
Keywords: DRNTU::Business::Advertising
Issue Date: 2008
Abstract: Visual merchandising is very important to retailers. Retailers need to understand whether and how a window display may attract consumers to enter the store. The kind of mannequins used may affect the likelihood of store entry and so may the kind of selfconcepts portrayed by the mannequins. This study aims to examine the effects of mannequin type and self type on the intention to enter the store.
URI: http://hdl.handle.net/10356/10527
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_3067.pdf
  Restricted Access
631.18 kBAdobe PDFView/Open

Page view(s) 5

275
checked on Oct 1, 2020

Download(s) 5

3
checked on Oct 1, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.