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Title: Banner advertising on the Internet
Authors: Ng, Hock Yam
Lee, Tan Ling
Tan, Alan Wei Soon
Keywords: DRNTU::Business::Advertising::Advertising method
Issue Date: 2000
Abstract: With the increasing popularity of the Internet, many businesses are adopting this interactive medium as an alternative outlet to reach their customers. As a result, advertising traffic on the Internet has also increased. The objective of this study is to use the results of the survey in order to shed light on variables that help increase Internet advertising effectiveness. Where possible, conclusions, recommendations and implications have been drawn and discussed. Through the research and on-line survey, it is found that the use of animation, sex appeal, call to action, cryptic message, simple banner design as well as judicious placement enhances a banner’s effectiveness.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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