Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10539
Title: A study on the effects of word-of-mouth on the evaluation of different types of product attributes
Authors: Boey, Marvin Jian Zhi
Phuah, Li-Yean
Ong, Shu Pei
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 2008
Abstract: The effects of Word-of-Mouth (WOM) on the receiver’s attitudes and behavioural intentions have been studied at length by fellow WOM researchers. Existing WOM literature has also investigated the effects of positive WOM (PWOM) and negative WOM (NWOM). In addition, past research has suggested that all products or services can be differentiated in terms of search, experience and credence attributes. What lacks in the literature is an investigation on the effect of WOM valence on the evaluation of the different types of product attributes (search, experience and credence). This paper seeks to investigate the differential effects of WOM valence on the evaluation of search, experience and credence product attributes.
URI: http://hdl.handle.net/10356/10539
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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