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Title: Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements.
Authors: Chan, Cindy Wai Teng.
Goh, Yee Wen.
Mathovani Gracy.
Keywords: DRNTU::Social sciences::Communication::Audience research
Issue Date: 2002
Abstract: The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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