Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/1055| Title: | Research on effects of race of models and product involvement on consumer perceptions of local fashion advertisements. | Authors: | Chan, Cindy Wai Teng. Goh, Yee Wen. Mathovani Gracy. |
Keywords: | DRNTU::Social sciences::Communication::Audience research | Issue Date: | 2002 | Abstract: | The objective of this experimental study is to investigate the influence of models' race and product involvement in fashion print magazine advertisements, on consumers' attitudes toward advertisement and product, as well as purchase intention. | URI: | http://hdl.handle.net/10356/1055 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_15.pdf Restricted Access | 1.18 MB | Adobe PDF | View/Open |
Page view(s) 50
629
Updated on May 7, 2025
Download(s)
11
Updated on May 7, 2025
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.