Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10565
Title: Consumer attitudes towards direct marketing channels in Singapore.
Authors: Cheng, Eddy Hong Wee.
Tay, Pick Jiang.
Wee, Paul Hsien.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: The purpose of this report is to explore the level of consumer attitudes towards direct marketing and subsequent implications. The development of direct marketing in Singapore will be explored. The classical model of attitudes is used to assess the level of consumer attitudes towards direct marketing channels. This includes measuring three components of consumer behaviour -- cognitive, affective and conative.
URI: http://hdl.handle.net/10356/10565
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_3100.pdf
  Restricted Access
395.4 kBAdobe PDFView/Open

Page view(s) 10

439
checked on Oct 26, 2020

Download(s) 10

7
checked on Oct 26, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.