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Title: Inspiring women of today : a strategic public communications campaign to raise the awareness for the Singapore Business & Professional Women's Association (SBPWA).
Authors: Ho, Ruth See Wee.
Low, Esther Qianhui.
Ong, Joyce Sze Yin.
Tan, Desiree Ruxin.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2005
Abstract: (This FYP consists of 3 sections) Pulse Communications is a team of four final year female students from the School of Communication and Information, Nanyang Technological University, with a special interest in women’s issues. Pulse embarked on a strategic public communications campaign “Inspiring Women of Today” to assist Singapore Business & Professional Women’s Association (SBPWA) in raising its profile and awareness in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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