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Title: Theme restaurants : factors affecting diners' choice intention.
Authors: Lim, William Teck Lim.
Ng, Ee Lin.
Seng, Jacelyn Mei Tean.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: This study aims to examine the importance of the theme factor in a diner's choice of a theme restaurant in Singapore, and how other factors in a restaurant's operations are important in purchasing behaviour. These factors include price, ambience, image, location, product merchandise as well as food and service quality. A consumer survey was conducted on the patrons of three theme restaurants in Singapore and it is discovered that food quality is the key factor that affected a diner's choice.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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