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https://hdl.handle.net/10356/1058
Title: | Inspiring women of today : a strategic public communications campaign to raise the awareness for the Singapore Business & Professional Women's Association (SBPWA) (Appendix I to P). | Authors: | Ho, Ruth See Wee. Low, Esther Qianhui. Ong, Joyce Sze Yin. Tan, Desiree Ruxin. |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns | Issue Date: | 2005 | Abstract: | (This FYP consists of 3 sections) Pulse Communications is a team of four final year female students from the School of Communication and Information, Nanyang Technological University, with a special interest in women’s issues. Pulse embarked on a strategic public communications campaign “Inspiring Women of Today” to assist Singapore Business & Professional Women’s Association (SBPWA) in raising its profile and awareness in Singapore. | URI: | http://hdl.handle.net/10356/1058 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
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File | Description | Size | Format | |
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WKWSCI_IMPORT_152.pdf Restricted Access | 23.1 MB | Adobe PDF | View/Open |
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