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dc.contributor.authorFu, Hwee Yee.en_US
dc.contributor.authorKoh, Hui Loon.en_US
dc.contributor.authorLim, Mui Ki.en_US
dc.description.abstractThe purpose of this empirical study is to find out the factors that affect the amount of ongoing external information search activities for consumer durable goods and the relationship between such factors and the amount of search. Primary research is used and the data is collected from undergraduates studying in the Nanyang Technological University and the National University of Singapore using a self-administered questionnaire.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleOngoing external information search for consumer durable.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorCha, Tai Hoonen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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