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dc.contributor.authorHo, Ruth See Wee.en_US
dc.contributor.authorLow, Esther Qianhui.en_US
dc.contributor.authorOng, Joyce Sze Yin.en_US
dc.contributor.authorTan, Desiree Ruxin.en_US
dc.description.abstract(This FYP consists of 3 sections) Pulse Communications is a team of four final year female students from the School of Communication and Information, Nanyang Technological University, with a special interest in women’s issues. Pulse embarked on a strategic public communications campaign “Inspiring Women of Today” to assist Singapore Business & Professional Women’s Association (SBPWA) in raising its profile and awareness in Singapore.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaigns-
dc.titleInspiring women of today : a strategic public communications campaign to raise the awareness for the Singapore Business & Professional Women's Association (SBPWA) (Appendix A to H).en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorLee, Wai Pengen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US
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Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)
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