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|Title:||Service quality of hotels in Singapore||Authors:||Koh, Wee Kwang.
Tay, Ai Li.
Khoo, Agnes Gek Lin.
|Keywords:||DRNTU::Business::Marketing::Customer services||Issue Date:||1999||Abstract:||The research team was interested in testing the applicability of the SERVQUAL model in the Singapore hotel industry and whether the four service attributes (Reliability, Responsiveness, Empathy & Assurance) were important factors contributing to excellent service quality. Asians and Caucasians are two groups with relatively opposite culture characteristics. The research team was interested in examining if there was a difference in how these two groups perceive service quality of Singapore hotels.||URI:||http://hdl.handle.net/10356/10624||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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