Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10624
Title: | Service quality of hotels in Singapore | Authors: | Koh, Wee Kwang. Tay, Ai Li. Khoo, Agnes Gek Lin. |
Keywords: | DRNTU::Business::Marketing::Customer services | Issue Date: | 1999 | Abstract: | The research team was interested in testing the applicability of the SERVQUAL model in the Singapore hotel industry and whether the four service attributes (Reliability, Responsiveness, Empathy & Assurance) were important factors contributing to excellent service quality. Asians and Caucasians are two groups with relatively opposite culture characteristics. The research team was interested in examining if there was a difference in how these two groups perceive service quality of Singapore hotels. | URI: | http://hdl.handle.net/10356/10624 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_3154.pdf Restricted Access | 737.35 kB | Adobe PDF | View/Open |
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