Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1064
Title: A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.
Authors: Khoo, Sock Ling.
Tan, Eileen Ling Ling.
Tan, Ting Ying.
Yap, Xueling.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2005
Abstract: This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development theories.
URI: http://hdl.handle.net/10356/1064
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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