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|Title:||A practical application of strategic integrated marketing communications approach in effective campaign planning for Nanyang Techonological University CareerHub.||Authors:||Khoo, Sock Ling.
Tan, Eileen Ling Ling.
Tan, Ting Ying.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications||Issue Date:||2005||Abstract:||This report demonstrates the practical application of strategic integrated marketing communications (IMC) approach for the recently established NTU CareerHub, a one-stop career service initiative by the university’s Office of Professional Attachments. The IMC campaign is based on career development theories.||URI:||http://hdl.handle.net/10356/1064||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
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