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Title: A study on postponed purchase behaviour in Singapore
Authors: Lim, Jeanne Gek Bee
Lu, Geok Hong
Neo, Dorothy Bin Sin
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasing behaviour. We also investigated the demographics and attitude of consumers who displayed postponed purchase behaviour towards sales.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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