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|Title:||A study on postponed purchase behaviour in Singapore||Authors:||Lim, Jeanne Gek Bee
Lu, Geok Hong
Neo, Dorothy Bin Sin
|Keywords:||DRNTU::Business::Marketing::Consumer behavior||Issue Date:||1999||Abstract:||In a retail climate where there is stiff competition amongst retailers and numerous sales, customers may tend to postpone their purchase during non-sales periods and wait for sales. Our descriptive research on Singaporean consumers shows they have an inclination towards displaying postponed purchasing behaviour. We also investigated the demographics and attitude of consumers who displayed postponed purchase behaviour towards sales.||URI:||http://hdl.handle.net/10356/10647||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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