Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10648
Title: Influence of COO publicly and privately consumed luxury and necessity products
Authors: Goh, Kiah Kiah
Pang, Kah Meng
Wong, Li Peng
Keywords: DRNTU::Business::Marketing
Issue Date: 1999
Abstract: This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire in which they ranked and rated theimportance of the various product classes’ attributes (inclusive of COO as an attribute).
URI: http://hdl.handle.net/10356/10648
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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