Please use this identifier to cite or link to this item:
Title: Influence of COO publicly and privately consumed luxury and necessity products
Authors: Goh, Kiah Kiah
Pang, Kah Meng
Wong, Li Peng
Keywords: DRNTU::Business::Marketing
Issue Date: 1999
Abstract: This study examines the influence of Country of Origin (COO) on four various product classes, namely, Publicly Consumed Luxury (PUL), Privately Consumed Luxury (PRL),Publicly Consumed Necessity (PUN), and Privately Consumed Necessity (PRN). Over 300 people participated in a structured questionnaire in which they ranked and rated theimportance of the various product classes’ attributes (inclusive of COO as an attribute).
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
634.59 kBAdobe PDFView/Open

Page view(s) 50

Updated on Nov 25, 2020

Download(s) 50

Updated on Nov 25, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.