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Title: A study of the factors that affect consumers' choice of banking services in Singapore
Authors: Ang, Eek Koon
Kek, Sin Hwa
Khoo, Chien Ping
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1999
Abstract: Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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