Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10660
Title: A study of the factors that affect consumers' choice of banking services in Singapore
Authors: Ang, Eek Koon
Kek, Sin Hwa
Khoo, Chien Ping
Keywords: DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Finance::Banking
Issue Date: 1999
Abstract: Banks need to be aware of possible differences in customers' expectations in relation to individual banking product. Banks also need to identify the banking needs of different socio-economic groups. A model has been developed to classify the factors that may affect bank customers' decisions in choosing the various banking products. These factors are grouped into 4 main categories, namely, Cost/Benefit, Customisation, Convenience and Confidence.
URI: http://hdl.handle.net/10356/10660
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_3187.pdf
  Restricted Access
350.98 kBAdobe PDFView/Open

Page view(s) 50

639
checked on Sep 29, 2020

Download(s) 50

8
checked on Sep 29, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.