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Title: Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.
Authors: Goh, Geraldine Yen Hoon.
Ong, Hwee Kim.
Tang, Peng Peng.
Keywords: DRNTU::Business::Marketing::Market segmentation
Issue Date: 1999
Abstract: This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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