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|Title:||Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore.||Authors:||Goh, Geraldine Yen Hoon.
Ong, Hwee Kim.
Tang, Peng Peng.
|Keywords:||DRNTU::Business::Marketing::Market segmentation||Issue Date:||1999||Abstract:||This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established.||URI:||http://hdl.handle.net/10356/10662||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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