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Title: Impact of Silkair crash on Singapore Airlines and Silkair
Authors: Lee, Bee Leng
Pang, Pauline
Tan, Hendra Wijaya
Keywords: DRNTU::Business::Public relations::Crisis communication
Issue Date: 1999
Abstract: This project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir as the crash accident that occurred may have a profound effect on Singapore Airlines and SilkAir’s operations and image. The motivating factor to do this study is to find out the impact of the crash on our leading airline. The study is carried out through a personally administered questionnaire.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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