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https://hdl.handle.net/10356/10668| Title: | Impact of Silkair crash on Singapore Airlines and Silkair | Authors: | Lee, Bee Leng Pang, Pauline Tan, Hendra Wijaya |
Keywords: | DRNTU::Business::Public relations::Crisis communication | Issue Date: | 1999 | Abstract: | This project attempts to identify the impact of the SilkAir crash on Singapore Airlines and SilkAir as the crash accident that occurred may have a profound effect on Singapore Airlines and SilkAir’s operations and image. The motivating factor to do this study is to find out the impact of the crash on our leading airline. The study is carried out through a personally administered questionnaire. | URI: | http://hdl.handle.net/10356/10668 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NBS-REPORTS_3194.pdf Restricted Access | 310.87 kB | Adobe PDF | View/Open |
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