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Title: Critical factors of the local firm industry and their implications.
Authors: Leong, Tina Yin Hwee.
Lim, Hui Ling.
Lim, Shu Yi.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1999
Abstract: This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the following factors have been selected for our study: Film budget, the usage of Singlish, promotional efforts, governmental efforts, local identity markers and film ratings.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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