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|Title:||Critical factors of the local firm industry and their implications.||Authors:||Leong, Tina Yin Hwee.
Lim, Hui Ling.
Lim, Shu Yi.
|Keywords:||DRNTU::Business::Industries and labor||Issue Date:||1999||Abstract:||This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the following factors have been selected for our study: Film budget, the usage of Singlish, promotional efforts, governmental efforts, local identity markers and film ratings.||URI:||http://hdl.handle.net/10356/10681||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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