Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10681
Title: | Critical factors of the local firm industry and their implications. | Authors: | Leong, Tina Yin Hwee. Lim, Hui Ling. Lim, Shu Yi. |
Keywords: | DRNTU::Business::Industries and labor | Issue Date: | 1999 | Abstract: | This study is primarily a detailed analysis of 6 identified critical factors and their impact on Singaporean’s support for local films. Our research was motivated by the recent successes of 2 local movies, namely, “Money No Enough” and “Forever Fever”. For the purposes of our discussion, the following factors have been selected for our study: Film budget, the usage of Singlish, promotional efforts, governmental efforts, local identity markers and film ratings. | URI: | http://hdl.handle.net/10356/10681 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_3205.pdf Restricted Access | 646.12 kB | Adobe PDF | View/Open |
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