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Title: New product success evaluation : a case study of Starbucks Singapore.
Authors: Huang, Oswald Tak Wan.
Melgala Thankaraju.
Wong, Seok Wai.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1999
Abstract: The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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