Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10682
Title: New product success evaluation : a case study of Starbucks Singapore.
Authors: Huang, Oswald Tak Wan.
Melgala Thankaraju.
Wong, Seok Wai.
Keywords: DRNTU::Business::Industries and labor
DRNTU::Business::Marketing
Issue Date: 1999
Abstract: The objective of this applied research project is to apply, evaluate and draw conclusion from these identified critical success factors in a service industry scenario. For the purpose of this research paper, Starbucks Singapore was selected as a case study. Based on these factors, we determined whether Starbucks is successful and explored if there is expectation gap between what consumers expect and what the management of Starbucks delivers.
URI: http://hdl.handle.net/10356/10682
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
NBS-REPORTS_3206.pdf
  Restricted Access
380.48 kBAdobe PDFView/Open

Page view(s) 20

1,049
Updated on Nov 23, 2020

Download(s) 20

25
Updated on Nov 23, 2020

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.