Please use this identifier to cite or link to this item:
Title: Advertising ethics.
Authors: Tay, Stephanie Shen Yi.
Lek, Hui Ngee.
Choi, Yat Keen.
Keywords: DRNTU::Business::Advertising::Moral and ethical aspects
Issue Date: 1998
Abstract: Advertisement pervades our lives. Almost everyone is a consumer and the total purchasing power is very high. We are perpetually exposed to advertising even when we are walking on the streets; we can see the advertisements on the buses and at the bus stops. Hence, advertising has become part of our lives. It may provide a certain amount of entertainment and also provide some information on the products or services. The objective of the report is to determine how different forms of advertising will affect the consumers' buying behaviour. Our report will start with a brief introduction on the background of advertising followed by a detailed dicussion on the criticisms and defenses of advertising.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

Files in This Item:
File Description SizeFormat 
  Restricted Access
186.76 kBAdobe PDFView/Open

Page view(s) 5

checked on Sep 30, 2020

Download(s) 5

checked on Sep 30, 2020

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.