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Title: Promotional Project W.D. Kidz water conservation awareness campaign.
Authors: Leon, Kiong Wei.
Lim, Cheryl Zhengmin.
Ng, Serene Sining.
Ng, Esther Hsin Siew.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2005
Abstract: Project WD Kidz was an eight-week long public awareness and educational campaign concerning water conservation, by 3 Guys & A Girl management, thereafter known as ‘the team’. The campaign, conducted in three primary schools and in collaboration with the Public Utilities Board, North West Community Development Council and South West Community Development Council, aimed to inculcate self-responsibility and impart knowledge in children aged 7 to 9 years towards water conservation.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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