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Title: A study on consumers' perception of specialty coffee cafes
Authors: Chen, Kim Eng
Foo, Win-Nie
Pang, Loo Pheng
Keywords: DRNTU::Business::Marketing::Consumer behavior
DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1998
Abstract: With the recent proliferation of gourmet coffee cafes, the question of how to retain and increase market share arises as competition intensifies. This study is done to provide the industry with an understanding of consumers' perception of an ideal gourmet coffee cafe and the performance of the major players. For our research study, we have chosen Coffee Bean and Tea Leaf, Coffee Club, Spinelli Coffee Company, and Starbucks Coffee to be the subjects of our study on the basis of their popularity and size.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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