Please use this identifier to cite or link to this item:
Title: Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
Authors: Loo, Carol May San.
Ong, JinLin.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2005
Abstract: Muscular dystrophy (MD) is a disease that is little known in Singapore. In 2000, the Muscular Dystrophy Association of Singapore (MDAS) was set up with the aim to provide care and support to MD patients and their family members. However, since its establishment, MDAS has not undertaken any major publicity effort to promote its cause, and has faced problems with obtaining monetary support for its activities, as well as a shortage in manpower.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

Files in This Item:
File Description SizeFormat 
  Restricted Access
6.48 MBAdobe PDFView/Open

Page view(s) 20

Updated on Apr 14, 2021


Updated on Apr 14, 2021

Google ScholarTM


Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.