Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1071
Title: Little Christmas dream with MDAS promotional campaign for Muscular Dystrophy Association (Singapore).
Authors: Loo, Carol May San.
Ong, JinLin.
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Issue Date: 2005
Abstract: Muscular dystrophy (MD) is a disease that is little known in Singapore. In 2000, the Muscular Dystrophy Association of Singapore (MDAS) was set up with the aim to provide care and support to MD patients and their family members. However, since its establishment, MDAS has not undertaken any major publicity effort to promote its cause, and has faced problems with obtaining monetary support for its activities, as well as a shortage in manpower.
URI: http://hdl.handle.net/10356/1071
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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