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Title: Significance of personal relationship on life insurance industry.
Authors: Chia, Meng Hwee.
Chua, Yian Ping.
Tan, Cheau Ling.
Keywords: DRNTU::Business::Finance::Insurance
Issue Date: 1999
Abstract: The strong influence of customer relationships on sales closures has gained much attention in the research arena. This paper attempts to establish whether relationship development and the selected factors play a dominant role in the sales performance of life insurance agents in Singapore.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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