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|Title:||Significance of personal relationship on life insurance industry.||Authors:||Chia, Meng Hwee.
Chua, Yian Ping.
Tan, Cheau Ling.
|Keywords:||DRNTU::Business::Finance::Insurance||Issue Date:||1999||Abstract:||The strong influence of customer relationships on sales closures has gained much attention in the research arena. This paper attempts to establish whether relationship development and the selected factors play a dominant role in the sales performance of life insurance agents in Singapore.||URI:||http://hdl.handle.net/10356/10720||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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