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https://hdl.handle.net/10356/107350| Title: | 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India | Authors: | Malhotra, Naresh | Keywords: | DRNTU::Business::Marketing::Research | Issue Date: | 2012 | Source: | Malhotra, N. (2012). 'Shaping the future of research in marketing in emerging economies : looking ahead', January 2012, India. International journal of market research, 54(3), 432-434. | Series/Report no.: | International journal of market research | Abstract: | This paper combines both the academic and the practitioner perspectives to highlight several emerging issues and trends that are shaping the role of marketing research. They were addressed at a session at the Shaping the Future of Research in Marketing Economies conference. Marketing researchers are exhorted to harness these trends to greatly enhance the value of marketing research and earn a place at the table where managers make decisions. | URI: | https://hdl.handle.net/10356/107350 http://hdl.handle.net/10220/25521 |
URL: | https://www.mrs.org.uk/ijmr_article/article/96946 | ISSN: | 1470-7853 | Schools: | Nanyang Business School | Rights: | © 2012 Market Researh Society. | Fulltext Permission: | none | Fulltext Availability: | No Fulltext |
| Appears in Collections: | NBS Journal Articles |
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