Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10743
Full metadata record
DC FieldValueLanguage
dc.contributor.authorTan, Chester Juan Yee.en_US
dc.contributor.authorLim, Hui Yen.en_US
dc.contributor.authorChua, Anthony Kheng Leong.en_US
dc.date.accessioned2008-09-24T07:47:02Z-
dc.date.available2008-09-24T07:47:02Z-
dc.date.copyright1999en_US
dc.date.issued1999-
dc.identifier.urihttp://hdl.handle.net/10356/10743-
dc.description.abstractThis research study focuses on the company MobileOne Asia Pte Ltd, the second mobile phone service provider in Singapore. Our research aims to find the determinant attributes behind the choice of a consumer’s mobile phone service provider. The top 5 determinant attributes found are competitive rates, current cost of service (monthly bills), best overall value, clear reception and no network system breakdown, all of which M1 received top ratings.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Information technology::Mobile commerce-
dc.subjectDRNTU::Business::Industries and labor-
dc.titleMobileOne : the first 22 months.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorErramilli, Krishnaen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
NBS-REPORTS_3261.pdf
  Restricted Access		337.4 kBAdobe PDFView/Open

Page view(s) 50

581
Updated on Apr 26, 2025

Download(s)

7
Updated on Apr 26, 2025

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.