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Title: Creative Technology : a local success story.
Authors: Law, Li Anne.
Liew, Emily Ee Wei.
Leong, Wei Wah.
Keywords: DRNTU::Business::Industries and labor
Issue Date: 1998
Abstract: With the burgeoning growth of the Singapore economy and the exponential rate at which technology is advancing, local firms are increasingly adopting a global perspective. This is evident in the accelerating internationalization of the world's high-technology companies, which is driven by the universality of multimedia applications. In our research, we wish to derive a success formula for the enterprising local firm striving for globalizationl based on an in-depth analysis of a firm which has already attained such internationally renowned status, Creative Technology Ltd.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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