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Title: Franchising in Singapore : a case study of Bee Cheng Hiang.
Authors: Mok, Wynne Pei Chee.
Que, Lay Peng.
Ong, Ai Peng.
Keywords: DRNTU::Business::International business::Retail::Franchises
Issue Date: 1999
Abstract: The scope of our project encompasses the different aspects of franchising; information of which is derived mainly from our literature review on the books, journals, magazines and other research projects related to the subject. First of all, we provide the background information on franchising- its origins and the different definitions and types of franchising available- after which we discuss the advantages and disadvantages.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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