Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10759
Title: Hotel marketing strategies
Authors: Eng, Keng Boon
Koh, Alvina Li Yi
See, Kok Keong
Keywords: DRNTU::Business::Marketing
Issue Date: 1999
Abstract: This study attempts to examine the marketing strategies adopted by local hotel establishments in the competitive hospitality industry. It also analyzes the role of information technology in strategic marketing and delves on the repercussions of the Asian Economic Crisis on hotels. Finally, it strives to compare and contrast the survey results obtained from local hotels with that of U.S. hotels in hope of discovering valuable insights.
URI: http://hdl.handle.net/10356/10759
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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