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|Title:||Exploratory study of the effectiveness and ethics of fear oriented advertising in Singapore||Authors:||Lim, Yii Fan
Oh, Li Fong
Ng, Yune Yen
|Keywords:||DRNTU::Business||Issue Date:||1999||Abstract:||Our study aims to explore two broad issues in relation to advertising used in the modern world. One is the ability of advertisement to manipulate the vast range of human fears needs and the other is the ethical implication of this indictment. We have narrowed our study to the use of fear appeals as a form of manipulative advertising due to time and other constraints.||URI:||http://hdl.handle.net/10356/10760||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||NBS Student Reports (FYP/IA/PA/PI)|
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