Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10768
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dc.contributor.authorCheok, Sharon Eu Kim.en_US
dc.contributor.authorTan, Kai Ming.en_US
dc.contributor.authorNor Jehan Raseede.en_US
dc.date.accessioned2008-09-24T07:47:19Z-
dc.date.available2008-09-24T07:47:19Z-
dc.date.copyright1999en_US
dc.date.issued1999-
dc.identifier.urihttp://hdl.handle.net/10356/10768-
dc.description.abstractOur group is inspired to examine the local performing arts industry as we feel that insufficient research is being carried out in this area. In this study, we seek to analyze the performing arts scene in Singapore. Our objective is to gain an insight into consumer’s needs and wants with respect to the performing arts. Interviews conducted with major art organizations allowed us to better understand their trade and what they are providing within constraints.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing-
dc.titleMarketing of the performing arts : a local perspective.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorBauer, Linda Claireen_US
dc.contributor.schoolNanyang Business Schoolen_US
item.grantfulltextrestricted-
item.fulltextWith Fulltext-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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