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Title: Attitudes of NTU undergraduates toward classical music.
Authors: Chua, Lee Pia.
Eu, Siew Mun.
Lim, Sharon.
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 1999
Abstract: Our applied research projects attempts to find out the NTU undergraduates’ attitudes toward classical music. The information generated from the analysis of the survey data would be used to formulate marketing strategies targeted at the tertiary students segment. From our study, we will have better insights on the NTU undergraduates’ attitude and appropriate strategies can be drawn up to influence their negative attitudes toward classical music.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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