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Title: A subtle advertising project
Authors: Ee, Hui Hui
Lee, Tien Sin
Tan, Poh Lay
Tan, Shoon Ling
Keywords: DRNTU::Social sciences::Communication::Promotional communication
Issue Date: 2002
Abstract: We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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