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https://hdl.handle.net/10356/1077| Title: | A subtle advertising project | Authors: | Ee, Hui Hui Lee, Tien Sin Tan, Poh Lay Tan, Shoon Ling |
Keywords: | DRNTU::Social sciences::Communication::Promotional communication | Issue Date: | 2002 | Abstract: | We defined the concept and operationalised it into subtle branding and subtle message. Specifically, we looked at the Singapore context by analysing conditions that favor the development of subtle advertising. | URI: | http://hdl.handle.net/10356/1077 | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
| Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| WKWSCI_IMPORT_17.pdf Restricted Access | 5.13 MB | Adobe PDF | View/Open |
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