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Title: A study of effect sizes in consumer behaviour experiments.
Authors: Lim, Karen Twan Soong.
Tan, Christabel Mei Shan.
Wooi, Eddie Kong Beng.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1998
Abstract: An investigation was undertaken to empirically document effect sizes, which describes the magnitude or strength of a relationship among two or more variables, in consumer behaviour experiments reported in marketing journals from the period 1985 to 1995. Using omega-wquared, Pearson's r and Cohen's d as measures of effect size, the results of 269 experiments, yeilding a total of 1,399 experimental effects, were analysed for their proportion of explained variance.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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