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dc.contributor.authorChan, Hui Wen.en_US
dc.contributor.authorChua, Chin Yeh.en_US
dc.contributor.authorLee, Wei Ting.en_US
dc.description.abstractBorrowing from Mowen and Spears’ (1999) hierarchal approach model to understanding the underlying psychological factors influencing compulsive buying, we will try to add to the existing knowledge by improving on the model. By extending the existing Mowen and Spears’ (1999) model, we hope to provide insights which would useful to the other researchers and the society in dealing and mitigating the negative effects, such as financial difficulty and distress to the compulsive buyer and family, brought about by compulsive buying.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleCompulsive buying : an improvement to Mowen & Spears' hierarchal approach.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKennedy, Jeffrey Cameronen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
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Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
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