Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/10785
Full metadata record
DC FieldValueLanguage
dc.contributor.authorChan, Hui Wen.en_US
dc.contributor.authorChua, Chin Yeh.en_US
dc.contributor.authorLee, Wei Ting.en_US
dc.date.accessioned2008-09-24T07:47:30Z-
dc.date.available2008-09-24T07:47:30Z-
dc.date.copyright2008en_US
dc.date.issued2008-
dc.identifier.urihttp://hdl.handle.net/10356/10785-
dc.description.abstractBorrowing from Mowen and Spears’ (1999) hierarchal approach model to understanding the underlying psychological factors influencing compulsive buying, we will try to add to the existing knowledge by improving on the model. By extending the existing Mowen and Spears’ (1999) model, we hope to provide insights which would useful to the other researchers and the society in dealing and mitigating the negative effects, such as financial difficulty and distress to the compulsive buyer and family, brought about by compulsive buying.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Business::Marketing::Consumer behavior-
dc.titleCompulsive buying : an improvement to Mowen & Spears' hierarchal approach.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorKennedy, Jeffrey Cameronen_US
dc.contributor.schoolCollege of Business (Nanyang Business School)en_US
item.fulltextWith Fulltext-
item.grantfulltextrestricted-
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)
Files in This Item:
File Description SizeFormat 
NBS-REPORTS_33.pdf
  Restricted Access		175.7 kBAdobe PDFView/Open

Page view(s)

237
Updated on Jan 21, 2021

Download(s)

5
Updated on Jan 21, 2021

Google ScholarTM

Check

Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.