Please use this identifier to cite or link to this item: https://hdl.handle.net/10356/1083
Title: Branding proposal for Blossomz : a case study of brand building and brand management
Authors: Pan, Jing
Soh, Shihui
Xiao, Karin Kailing
Tan, Evangeline Ivy
Keywords: DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Issue Date: 2005
Abstract: This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve.
URI: http://hdl.handle.net/10356/1083
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:WKWSCI Student Reports (FYP/IA/PA/PI/CA)

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