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https://hdl.handle.net/10356/1083
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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Pan, Jing | en_US |
dc.contributor.author | Soh, Shihui | en_US |
dc.contributor.author | Xiao, Karin Kailing | en_US |
dc.contributor.author | Tan, Evangeline Ivy | en_US |
dc.date.accessioned | 2008-09-10T07:14:15Z | |
dc.date.available | 2008-09-10T07:14:15Z | |
dc.date.copyright | 2005 | en_US |
dc.date.issued | 2005 | |
dc.identifier.uri | http://hdl.handle.net/10356/1083 | |
dc.description.abstract | This paper is a branding proposal for a local apparel retailer, Blossomz. It begins with the theoretical framework of branding concepts and methodologies and then goes into research done on Blossomz’s potential customers, competitors and the company itself. Based on the research done, we identify the internal and external issues that Blossomz is facing and these are what our branding proposal aims to solve. | en_US |
dc.rights | Nanyang Technological University | en_US |
dc.subject | DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications | |
dc.title | Branding proposal for Blossomz : a case study of brand building and brand management | en_US |
dc.type | Final Year Project (FYP) | en_US |
dc.contributor.supervisor | Frith, Katherine Toland | en_US |
dc.contributor.school | Wee Kim Wee School of Communication and Information | en_US |
dc.description.degree | Bachelor of Communication Studies | en_US |
item.fulltext | With Fulltext | - |
item.grantfulltext | restricted | - |
Appears in Collections: | WKWSCI Student Reports (FYP/IA/PA/PI/CA) |
Files in This Item:
File | Description | Size | Format | |
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WKWSCI_IMPORT_175.pdf Restricted Access | 2.32 MB | Adobe PDF | View/Open |
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