Please use this identifier to cite or link to this item:
|Title:||Marina Country Club & Resorts "Live it up!".||Authors:||Lim, Simon.
|Keywords:||DRNTU::Social sciences::Communication::Promotional communication||Issue Date:||2005||Abstract:||This final year project features Marina Country Club & Resorts (MCC) as the client. As MCC aims to revamp its image, which was tarnished by its history of bad press due to debts incurred by its previous management, this project aims to nullify this ill reputation and to position the club to suit its target audience. This is done to establish a niche of its own as a country club with unique marina facilities.||URI:||http://hdl.handle.net/10356/1084||Rights:||Nanyang Technological University||Fulltext Permission:||restricted||Fulltext Availability:||With Fulltext|
|Appears in Collections:||WKWSCI Student Reports (FYP/IA/PA/PI/CA)|
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.