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Title: Profile of pub patrons in Boat Quay.
Authors: Hong, Bee Chen.
Leo, Jennie Jenn Ing.
See, Soh Yong.
Keywords: DRNTU::Business::Marketing::Consumer behavior
Issue Date: 1998
Abstract: Our research centres on the patrons on Boat House Bar and whether there exists any gaps between their expections and perceptions of the place. In the process, we generate a profile of Boat Quay patrons and compare it with that of Boat House Bar. This serves to highlight any differences between the average consumer of pub services in Boat Quay and that of Boat House Bar. This could assist the management of Boat House Bar in deciding which segment of the market to target their marketing strategies at.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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