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Title: Bank switching behaviour of local graduates in Singapore
Authors: Lim, Susan
Neo, Mei Hwee
Tan, Kar Leng
Keywords: DRNTU::Business::General::Social aspects
Issue Date: 1998
Abstract: The research sought to establish the extent to which local graduates aged 22 to 36 had switched their main/sole bank since graduating and the reasons which led to their decision to switch banks. The research also attempted to distinguish graduate switchers from non-switchers, using a range of demographics and psychographics characteristics.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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