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Title: Banking on graduates : a longitudinal study.
Authors: Chow, Han Siong.
Goh, Thong.
Lek, Evelyn Mei-Je.
Keywords: DRNTU::Business::Finance::Banking
Issue Date: 1999
Abstract: The study was conducted to identify the bank products/services used by the well educated in three defined stages of their life cycle, and to study the effects of the perceived mean usefulness and the number of bank products/services used in relation to the satisfaction of the respondents. A survey was administered to eighty undergraduates and ninety graduates from the School of Accountancy and Business, Nanyang Technological University.
Rights: Nanyang Technological University
Fulltext Permission: restricted
Fulltext Availability: With Fulltext
Appears in Collections:NBS Student Reports (FYP/IA/PA/PI)

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